Traditional marketing uses a Plan, Act, Track approach as three separate categories often falling short of its objectives. Agile Marketing combines these processes in a way that creates flow, speed, improved performance and guaranteed success. VALID takes Agile one step further with a unique blend of Agile Marketing, Design Thinking and Data Science to allow you to create a competitive advantage.
What’s the use of moving forward if you’re not on the right road? Having a sound strategy means that your resources are aligned to the right path and it provides a sturdy foundation to inform decision making. VALID’s Marketing Strategy Consulting Service provides a framework to establish the strategy that is right for your organization.
A solid marketing plan flows downstream from your marketing strategy. It defines the necessary channels and tactics that need to be executed. VALID’s Marketing Planning Service offers a set of proven models to choreograph your resources and action items.
Utilizing the right data takes a lot of the guesswork out of marketing. The right approach can help to monetize assets with marketing performance gains, consumer insights and business impact. VALID’s Marketing Data Analytics Service and Marketing Data Science Consulting Practice are comprehensive and at the center of what we do and what we advocate for.