Marketing Implementation
Agile Marketing
Agile Marketing combines the individual marketing processes of planning, execution and analytics in a way that creates flow, speed, improved performance and guaranteed success. VALID’s unique combination of Agile Marketing, Design Thinking and Data Science is at the heart of our marketing implementation services.
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User Experience (UX)
User Experience is the discipline of designing, developing, and optimizing human-computer interaction. VALID’s UX practice includes website design and development work, as well as mobile application design and development.
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Branding
Branding is your organization’s opportunity to express what sets you apart from your competition and how you provide value to customers. VALID’s branding service delivers an unfair advantage to achieve brand lift through brand positioning, brand aesthetics, and holistic brand experience programs.
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Design
Good design creates differentiation and tailor-fit solutions. It’s about form and function. VALID’s design service provides design services to solve a range of business problems, and does so by utilizing a design thinking methodology.
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Campaign Development & Campaign Management
Creative communications that are engaging and strategically informed are a mandate for today’s marketing. Otherwise your message is simply drowned out. VALID’s Agile Marketing approach develops and tests marketing campaign concepts and then scales and pivots those campaign concepts to maximize ROI and business impact.
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Search Marketing & SEO
The first step for most customers today is a proactive one. A customer has a problem, they search the web. It’s what Google calls the Zero Moment of Truth (ZMOT). VALID’s approach ensures our clients are visible throughout that customer journey. You can leverage the industry's best practices and go beyond those standards with VALID algorithms.
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Content Marketing
A content marketing strategy is a must have for all brands today, be it B2B or B2C. The right content provides the necessary platform to give your customers the engagement they want with brands they trust. VALID’s approach to content marketing creates useful and entertaining content marketing solutions to drive conversion.
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Social Media Marketing
Word of mouth has always been the holy grail for marketing. Social media provides a way to influence the conversation like never before. VALID’s social media marketing approach provides you with a center of excellence to allow for organic and paid programs to drive the marketing funnel in your favor.
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Email Marketing & Marketing Automation
Email marketing is a great way to communicate directly with your customers. You can think of it as your very own loyalty program, because your customers have agreed to engage with your brand in a more personal and ongoing way. VALID’s approach to email marketing and marketing automation ensures that you have the right marketing distribution and customer segmentation strategy in place, then extends opportunities with automation by responding to customer conditions and touchpoints.
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Public Relations
PR can be a very effective tactic for content distribution. VALID combines design thinking and data science to elevate traditional public relations to ensure efficiency and maximize value.
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CRM, Sales Process, Business Development Implementation
Some areas of business development are still as they've always been. There is no denying, however, that business development overall is more challenging than ever. There are new technical roadblocks that did not have to be contended with in years past. VALID’s marketing implementation service provides new tools and expertise to break through those barriers.
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Agile Marketing Research & Insights
